Blog #6

 As I mentioned in one of my earlier blogs, a big message that the bakery spreads is the importance of adding sweetness to another person’s life. Over these past few weeks is that Nothing Bundt Cakes is more than just cakes. Many people come into the store for several different reasons. We have customers shopping for birthday cakes, wedding cakes, graduation cakes, get-well-soon cakes, appreciation cakes, job promotion cakes, and the list goes on. Every cake tells a different story and has a different purpose. I have learned that Nothing Bundt Cakes tries to market this idea of bringing people together in order to sell their cakes. I can truly say that this strategy works. They send out multiple emails about special occasions and holidays to show several different designs that they have planned for each upcoming event. In the last two weeks, they have been busy advertising for nurse appreciation week and teacher appreciation week. More recently, we have been working on graduation and father’s day. I also noticed in the emails that they send out they tend to be mindful of everyone. For example, they offer an opt-out option for those who did not want any more emails about the holidays and occasions that they do not observe. One of the most enjoyable aspects of this week was when we were able to bring home a delicious red velvet bundt cake. In celebration of our upcoming graduation, Greta’s family purchased a bundt cake with graduation decorations that we were able to share with friends and family. We were able to see firsthand how these bundt cakes bring people together. It was Jimmy and I’s first time meeting Greta’s extended family and while we did not know each other well we were able to bond and make conversation about that particular cake as well as our experience thus far at Nothing Bundt Cakes.

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